Cognitive styles influence eating environment-induced variations in consumer perception of food: A case study with Pad Thai noodle

Nearly every aspect of the eating environment can impact how consumers perceive their meal, including table setting styles. Previous studies have found that contrasting thinking styles (analytic versus holistic) and these opposing induce to process surroundings divergently. Thus, this study aimed at determining whether effect condition on food perception could differ as a function cognitive style. A total 138 healthy adults completed study, with style tendencies gathered through screening questionnaire using Analysis-Holism Scale (AHS). Participants evaluated Pad Thai noodle meal in two conditions: traditional sensory laboratory fine dining setting. samples categorical scaling check-all-that-apply (CATA) questions. Mean comparison correlation models significant relationship between participant ratings, indicating analytic-holistic environment. Specifically, participants had stronger holistic associations, cues impacted ratings more. These findings support prior theoretical research detailing analytic individuals will environmental differently, which contributes base knowledge applying theory consumer-food scenarios. In future studies, should elucidate where differences are most prominent. Concurrently, opens new door within robust regarding area be influenced by consumers’ cultural backgrounds.